Ice cream starts the conversation... then you take it from there.
Not over-serious, but designed to inspire more meaningful conversation. We want to keep it fun and lighthearted without losing the real mission behind Seemingly Overzealous: deeper connection with others.
The SO brand seeks to bring that ethos to life through colorful and comfortable characters and colors that express deep emotion and convey meaningful human connection in a humorous and approachable way.
MEET THE SO CHARACTER FAMILY
Brand Guideline and Style Library
