Ingersoll Rand Power Tools
Ingersoll Rand has engineered and manufactured power tools for the industrial and manufacturing world for centuries. When their legendary durability and reliability needed to be marketed to the Vehicle Service professional, the brand sought to create a relatable and impactful brand style guide to help connect and communicate the value and competitive advantage that their tools offered.
Real work is all in...
The personality of Ingersoll Rand Power Tools is gritty, confident and sarcastic. It is spoken from the point of view of someone who is an expert in the work they do and knows exactly what tool they need to get the job done. They’ve been there and done that and have no time to play around with anything less than what works every time.
Director of Photography
Photos By Mike Carroll (MikeShot This)

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