Sometimes some of the work we are most proud of doesn't make the final cut. This pitch for Fuertes Hair Studio was designed before the client had even finalized their brand name and concept. More of a proof of concept, I sought to show their brand could be elevated with a beautiful and minimal clean design that could be used across a line of products and his web and digital presence.
The minimal color palette was inspired by his flagship product, the Styling Clay's hue while the sharp and minimal lines of the fonts mirrored his very precise and clean haircuts and fades. Work posted with permission of the client